The online sale of gray-market and counterfeit luxury items remains one of the most critical issues luxury brands face in China today.
Jing Daily’s latest report, “
,” details the causes and impacts of both gray-market and counterfeit sales, as well as recommended response strategies for luxury brands.
For the report, Jing Daily consulted with top experts on luxury gray-market and counterfeit e-commerce, including
, the CEO of Data&Data, a research firm that offers services and technology to help brands fight counterfeits,
, the co-founder of BorderX Lab and former algorithm architect at Alibaba, and
, attorney at Harris Moure and contributor to China Law Blog.
In this report, you’ll find the following key features:
- A comprehensive examination of the impacts of daigou sales on luxury brands
- An in-depth investigation into the ways in which the gray market and the counterfeit market are interconnected
- Analysis of how China’s e-commerce boom has affected the sales of counterfeits and daigou
- A thorough examination of the impacts of online counterfeit sales for luxury brands
- A detailed review into the recent controversies surrounding Alibaba and counterfeits, including an expert legal evaluation of the efficacy of legal action regarding fakes
- A complete study of luxury brands’ responses to fakes and gray-market goods on Alibaba platforms
- Beyond Tmall and Taobao: exploration of gray-market sales on social media including WeChat and photo-sharing platforms
- Evaluation of the Chinese government’s responses to the gray market and fakes, including the efficacy of existing policies
- Action points for luxury brands detailing how to respond to the gray market and counterfeits online in China