Jing Daily Q&A: Mark Ritson, Associate Professor Of Marketing, Melbourne Business School
At a Prestige Brands Forum panel discussion last weekend, Mark Ritson explained that while status can be conveyed through marketing and spin, craftsmanship, quality, and elegance are what truly make luxury, luxury.
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- Prestige Brands Forum: Mark Ritson on Luxury DNA
- On how to appeal to luxury tastes:
- If a luxury brand should have flexibility in the Chinese market, what kind of factors should we pay the most attention to?
- How do you explain the difference in pricing of luxury goods in China and abroad?
- How do you balance tradition with innovation?
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