Jing Daily Interview: Up-And-Coming Shanghai Fashion Brand, Front Row
Among the brands selling their own designs via Taobao, one of the most successful and fast-growing is Shanghai-based Front Row.
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- "I Generally Stick To Making The Kinds Of Clothes That I Will Wear And Want To Wear"
- Front Row
- Jing Daily (JD): Can you tell us a little about how you created Front Row?
- Wendy (W)
- JD: So what would you say is your strategy, in terms of brand positioning?
- W
- JD: We know that Topshop has purchased some of your designs. Could you tell us a little about how that happened?
- W
- JD: How do you make sure you're consistent in updating your inventory every week?
- W
- JD: How does your team deal with the pressure to update every week?
- W
- JD: In the interest of keeping costs down, lots of fast fashion brands have quality control issues. How do you deal with this?
- W
- JD: What's next for Front Row?
- W
- JD: From the beginning, Front Row's marketing strategy has basically been word-of-mouth. What else are you doing to promote your brand?
- W
- Front Row will be launching its new platform, FrontRowShop.com, later this month. For more information, check out Front Row's Taobao store or Sina Weibo account .
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