Jiawa Liu on Reshaping the Notion of Influence
Creative director and influencer Jiawa Liu talks to Jing Daily about her role in fashion and the impact of Russia’s war against Ukraine on the industry.
On this page
- Given your varied upbringing, how do you stay connected to your Chinese heritage?
- A creative director, KOL, editor, and photographer: these are a lot of hats. What is your typical day like? And what’s your favorite part?
- What key skills from your law background help you most in fashion?
- What made you found your creative agency Beige Pill Productions?
- Beige Pill Production has an impressive portfolio of luxury clients — Valentino, Gucci, SKP Beijing. What are the services they look for from your agency?
- Did you spot any differences when working with an international house and a Chinese company?
- How do you think your Chinese identity has shaped your creative vision, and do your luxury clients appreciate this aspect? Have you seen a shift over the years?
- Why do you feel a moral obligation to wade into difficult topics?
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