Jia Zhang Explains Why Luxury Brands Need Chinese KOLs Overseas
Chinese audiences’ changing cultural appetites have led to more overseas influencers like Jia Zhang sharing their lifestyles on local social media.
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- How did you start your business and why did you choose Xiaohongshu as the main content publishing platform?
- How do you see yourself as distinguished from other influencers with a similar style?
- What traits are unique to overseas Chinese influencers?
- What’s the most challenging part of running an influencer business?
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