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Japan travel searches by Chinese Gen Zers surge over 700%

To the delight of tourist destinations and retailers, Chinese travelers are returning in significant numbers to Japan, defying expectations that recovery would lag well into 2024.

Japan travel searches by Chinese Gen Zers surge over 700%
A woman in Kimono poses for photos in front of mimosa and cherry blossom trees in Tokyo on March 8, 2024. Photo: Getty Images

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