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Jaguar’s High-Suspense David Beckham Campaign Boosts British Branding

The luxury carmaker was able to create a viral hit with the announcement of its new brand ambassador.

Jaguar’s High-Suspense David Beckham Campaign Boosts British Branding
Jaguar announced David Beckham as their next ambassador, wrapping up a viral social media campaign. (Jaguar China Weibo)

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