Is Your Brand Ready to Enter China?
Brands considering a leap into the China market should consider several key questions to help them decide.
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- The Rewards Can Be Staggering, But Don’t Underestimate The Challenges
- Do you have any existing brand awareness in China?
- Are there multi-brand retailers selling your product in China in any volume?
- Do you have the merchandise range for a single-brand store?
- Are you ready to invest significant money or time and resources into the China market?
- Renee Hartmann
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