Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?
We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships.
On this page
- 1. MR. BAGS X GIVENCHY
- The Campaign
- The Result
- 2. MR. BAGS X TOD'S
- The Campaign
- The Result
- 3. GOGOBOI X GIVENCHY
- The Campaign
- The Result
- 4. BECKY LI X MINI COOPER
- The Campaign
- The Result
- Conclusion
- 1. RELATING THE PRODUCT TO THE KOL
- 2. BRINGING FOLLOWERS INTO THE PROCESS
- 3. BUILDING A LONG-TERM RELATIONSHIP
- Recommended
- Dig Deeper