No Image Found
Contents
- The Comeback Of A Chinese Classic
- Jing Daily (JD): The Nouveau Riche pop-up store was very successful while it was up. How did you come up with concept?
- Ye Shumeng (YSM):
- JD: Amongst the various designers who were included in the store, Mary Ping was perhaps the only designer of Chinese descent. hast drew you to Mary Ping’s collection?
- YSM:
- JD: What types of customers did you have? How did the customers react to the store concept, designers and the temporary pop-up idea?
- YSM:
- JD:
- Since the pop-up store was only temporary, do you foresee similar shopping experiences being installed in other big and small cities? Perhaps
- outside of China?
- YSM:
- JD: Prior to your pop-up store, you have worked on many projects, namely The Book of Warriors project. Can you tell us a little more about that?
- YSM:
- YSM:
- JD: What do you think of the future of the new wave of “Made in China” brands and products? You have mentioned in a previous interview that it’s best for the brands to provide English sources online. Aside from that, what other suggestions do you have for them?
- YSM:
- JD: After your time in China, how do you perceive Chinese consumption behavior and psychology?
- YSM:
- JD: What projects are you currently working on?
- YSM:
- Recommended
- Dig Deeper