Interview: Unlisted Collection’s Loh Lik Peng on Boutique Hotels in the Chinese Market
In an exclusive interview with Jing Travel, Unlisted Collection’s Loh Lik Peng elaborates on how he views his boutique hotels in the Chinese market.
Unlisted Collection's Shanghai hotel is designed with the global citizen in mind rather than specifically catering to Chinese tastes. (Courtesy Photo)
Unlisted Collection's Shanghai hotel is designed with the global citizen in mind rather than specifically catering to Chinese tastes. (Courtesy Photo)
Contents
- How do you view the Chinese market? Do you see increasing interest among Chinese travelers to visit your hotels?
- Can you see any difference in preferences between Chinese travelers and other travelers? For instance, are some of your hotels disproportionally more popular among Chinese travelers—and vice versa?
- You have been expanding outside Singapore—both in Europe, Australia, and China. Are there any special considerations at play when exporting your concept to China? How does it compare to other countries?
- Perhaps somewhat similar to the situation in Singapore when you started, China is rapidly developing and unique buildings in underserved neighborhoods are being torn down in favor for shiny new buildings. Does that at all influence your interest in further expansion throughout China?
- How do you market your hotels in China? Do you use any special tools to encourage word-of-mouth marketing in China?
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