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- Tiffany’s celebration coincides with plans to ramp up investment in China. Why is now the right time for the company to do so?
- What are the marketing benefits of holding an exhibition in China?
- What have been some of Tiffany’s most successful marketing campaigns in China this year?
- One focal point of the new Beijing exhibit is the 128.54-carat yellow Tiffany Diamond. Tiffany’s CEO recently told The Wall Street Journal that yellow diamonds are a favorite with Chinese consumers. Why do you think this is?
- The use of diamond engagement rings by Chinese couples was almost nonexistent in the 1990s, but is now estimated to be at about 31 percent. How much do you think it will grow in the next five years and how will this affect Tiffany’s China business?
- Tiffany released a special year of the snake charm for Chinese New Year last year. Will you be doing anything for the year of the horse this year?
- The exhibit features a “Great Gatsby” headband, which highlights the fact that Tiffany’s pieces were in the recent blockbuster film. Has Tiffany’s Great Gatsby affiliation helped boost popularity in China?
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