Interview: Street Style Sunglasses Star Spektre Sets Sights On China
The founder of the "it eyewear" brand of the moment talks to Jing Daily about how he hopes to replicate his company's stunning success in the China market.
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- The European market is very familiar with your brand—it has received a high amount of attention from fashion and lifestyle press and street style bloggers, as well as endorsements from top fashion world figures and celebrities. How do you plan on creating the same successful buzz in China?
- What is the distribution strategy the brand plans on using when entering China and why?
- How are the buyers at The Hub responding to your collections and product via Europeans trade shows?
- How do you feel about your first collaboration with The HUB?
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