Interview: New York’s Luxury Marketing Council Pursues Opportunity In China (Part Two)
We recently sat down with Luxury Marketing Council founder Gregory Furman to discuss the opportunities presented to luxury marketers and brands in China, consumer education levels there, and why now is the right time for his company to enter the Chinese market.
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Contents
- "Every Brand Has To Be Involved"
- click here to give it a read
- Jing Daily (JD): Do you see any differences between members of the Luxury Marketing Council in the US and its China chapter, in terms of their business goals and marketing behavior?
- Greg Furman (GF):
- acquisitive
- inquisitive
- authoritative
- meditative
- JD: How do luxury brand meet the demands of Chinese consumers?
- GF:
- JD: Do you see any members in the US interested in forming relationships with Chinese companies to sell their products in China and vice versa?
- GF:
- JD: Do you have any specific ideas, in mind in terms of bringing them together?
- GF:
- JD: The first "China's Luxury Report" by the Luxury Marketing Council, UIBE (University of International Business & Economics) and Fortune Character made its debut at the Luxury Market in China summit. Do you have any plans to distribute the report here?
- GF:
- JD: What's your personal perspective of the Chinese luxury market? Compared with the US luxury market, what kinds of differences do you see in terms of the culture of luxury and consumer attitudes?
- GF:
- Special thanks to Gregory Furman and the Luxury Marketing Council .
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