Interview: NE-TIGER Founder Discusses History, Future Of Luxury In China
According to Zhang Zhifeng, "Chinese luxury brands should be bold enough to challenge and to overcome the established centers of influence, to establish new rules, and to create new leadership in the industry."
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- Zhang Zhifeng Discusses China's Centuries-Long Love Affair With Luxury, From The Silk Road To Nanjing Road
- The media call you "The pioneer of the Chinese luxury brand industry". As the first person in China to establish a luxury brand enterprise, what are the major difficulties and challenges you have encountered over the past 2 decades? What kind of advice or suggestions could you give to your counterparts in the industry?
- The huge potential of the Chinese market has attracted more and more attention from global luxury brands. They are entering into the Chinese market with more and more Chinese elements (Such as Chanel holding its fashion show in Shanghai). Some even started to build their own Chinese brand (such as "Shang-Xia " of Hermes) by hiring local Chinese designers. Compared with these experienced luxury brands, what kind of advantage do you have, to build up a Chinese luxury brand?
- Most foreign luxury brands mainly have their origins in a talented designer or craft person, by offering customers some products fulfilling the need of the time, with excellent quality. This is how their products got popular and got recognized as an icon of the brand in the luxury industry. For example, trench coats from Burberry and its Equestrian Knight label. Chanel dresses and double C label, shoes and scarves of Ferragamo and its G label, etc. However until today, there is not yet any Chinese designer who can lead such a kind of vogue in the world. How do you see this phenomenon?
- In which industry do you think a world influential enterprise in the luxury brand industry will be born in China?
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