Interview: Luxury Vintage Shop House of Willow's Co-Founder Talks Classic Style Culture in China
Jing Daily talks to House of Willow Co-Founder Karen Leung about Chinese luxury shoppers' growing demand for vintage pieces as their taste evolves.
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- How would you say the luxury vintage scene has changed since you first opened almost five years ago?
- In Gulou, it seems that everyone is opening up a vintage shop. Is that hurting or helping the scene and your business?
- How has education come along in that sense? Are there more people who are more accepting of vintage and who understand it, and is education a part of your marketing process?
- Is the vintage market growing? Are auction houses in the West seeing more buyers and potential from China?
- How would you describe your average customer?
- Do you see more males or females?
- Do you do e-commerce as well as the brick-and-mortar shop?
- In terms of your Chinese customers, are there particular types of vintage that are doing well, or any that are not doing so well?
- Are Chinese shoppers ever more bold, or is vintage wear something most people need to be eased into?
- Do you have a lot of customers coming to you through Weibo and WeChat?
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