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- Sinan Mansions "House" Includes Private Bars, Interactive Displays, Limited-Edition Bottles
- Jing Daily (JD): As Johnnie Walker entered, or rather re-entered, China quite recently, what's been the biggest obstacle here in terms of competition? What’s your strategy for turning cognac drinkers into Scotch drinkers?
- Lawrence Law (LL)
- JD: You're located at Sinan Mansions, surrounded by many higher-end restaurants and shops, which to some visitors could be somewhat intimidating. Is that part of the reason tours are laid out in stages, to make guests more comfortable?
- LL
- JD: The way the stages go, starting with the raw materials of whisky and ending up on the third floor actually drinking the finished product, do you think that's something the local customers appreciate? Is that kind of sense-heavy approach something critical for the premium spirits market in China?
- LL
- JD: What are your observations on the tastes of different people who come here from different places in China? How do tastes broadly differ?
- LL
- JD: In terms of generational differences, which are pretty noticeable in most segments of the luxury industry here, are you targeting younger drinkers? Or are you mostly focusing on middle-aged consumers, as Scotch makers often do in the US and UK?
- LL
- JD: Do you find now that whisky is becoming a more accepted business drink in China?
- LL
- JD: In addition to building the house and educating consumers, what, like getting gift boxes right, has been the biggest challenge in terms of getting mobilized for the Shanghai market?
- LL
- JD: What do you think it is about Scotland that is so appealing to luxury consumers here? Golf, cashmere, whisky -- it's almost like Scotland is a counterpoint to France in the Chinese luxury industry. I'd be curious to get your thoughts on that concept.
- LL
- JD: Earlier on the tour, you mentioned that you often encourage local visitors to experiment with drinking whisky with a bit of water to open up the aromas. Do you find that after going through the experience here, that people still like to mix whisky with sweet green tea or other things?
- LL
- JD: How do you feel that whisky consumption at this level fits into the broader China luxury market, in terms of consumer taste and development?
- LL
- JD: That's an important shift.
- LL
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