Jean Zimmermann
Jean Zimmermann
Contents
- "Made In China Is More A Concept Than It Is A Label"
- Jean Zimmermann
- Ba Yan Ka La
- Jing Daily (JD): What made you decide to leave Lane Crawford and start your own brand?
- Jean Zimmermann (JZ)
- JD: Ba Yan Ka La recently opened its Shanghai flagship boutique. How has the reception been thus far? Which products in particular are doing well?
- JZ:
- JD: Ba Yan Ka La has both a brick-and-mortar and online presence. What advantages do you see in having both?
- JZ:
- JD: Since entering the market, what has surprised you, and what changes have you made for your 2013 strategy? What changes in the market have shaped your upcoming strategy?
- JZ:
- JD: You do a great deal of brand partnerships with hoteliers in China. What encouraged you to take this route? Are you aiming for more international clientele?
- JZ:
- JD: Over the last several years, we’ve seen a growing number of beauty brands based on Asian traditional remedies infiltrate the market, such as Shanghai VIVE , Osiao , Sulwhasoo , and Shiseido. What sets Ba Yan Ka La apart?
- JZ:
- JD: What are the company’s plans for expansion? Will we see more locations in China and internationally in the near future?
- JZ
- Recommended
- Dig Deeper