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- Journey Of A Blog: The Rise Of POPBEE
- Jing Daily (JD): Who’s behind POPBEE? Can you give us a sense of when and how the blog came together?
- Janice Lee (JL)
- JD: Do you come from a fashion background, or was the blog something that initially came together purely out of interest?
- JL
- JD: POPBEE has gone beyond the traditional blog format and created a community of active members. How important do you think interaction is in today's blogging culture?
- JL
- JD: Aside from reporting about new products and fashion trends, you often model for the “ Today’s Outfit ” section and engage with readers. Do you see yourself extending into this type of fashion "consulting" full-time? How would POPBEE approach this type of interaction?
- JL
- JD: Do you have a sense of the demographics of your readers?
- JL
- JD: You post in both simplified and traditional Chinese, as your key audience is obviously Chinese. But do you have plans to extend into the Anglophone community as well?
- JL
- JD: Do you consider your mainland Chinese readership or Hong Kong and overseas readership to be your most important demographic? Which is the most active, in terms of engagement?
- JL
- JD: What are your hopes for POPBEE in the near future? Considering the fashion blogging world is dominated by heavy hitters like the Sartorialist , Who What Wear and others, how do you set yourself apart?
- JL
- JD: Where do you draw the line between commercial and original fashion news?
- JL
- JD: Aside from advertising, how does POPBEE sustain itself?
- JL
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