Interview: POPBEE's Janice Lee, From Fashion Blogger To Hong Kong Trendsetter
With readers around the world and tens of thousands of Facebook and Sina Weibo fans, Hong Kong's POPBEE wields substantial power in the Greater China fashion blogosphere.
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- Journey Of A Blog: The Rise Of POPBEE
- Jing Daily (JD): Who’s behind POPBEE? Can you give us a sense of when and how the blog came together?
- Janice Lee (JL)
- JD: Do you come from a fashion background, or was the blog something that initially came together purely out of interest?
- JL
- JD: POPBEE has gone beyond the traditional blog format and created a community of active members. How important do you think interaction is in today's blogging culture?
- JL
- JD: Aside from reporting about new products and fashion trends, you often model for the “ Today’s Outfit ” section and engage with readers. Do you see yourself extending into this type of fashion "consulting" full-time? How would POPBEE approach this type of interaction?
- JL
- JD: Do you have a sense of the demographics of your readers?
- JL
- JD: You post in both simplified and traditional Chinese, as your key audience is obviously Chinese. But do you have plans to extend into the Anglophone community as well?
- JL
- JD: Do you consider your mainland Chinese readership or Hong Kong and overseas readership to be your most important demographic? Which is the most active, in terms of engagement?
- JL
- JD: What are your hopes for POPBEE in the near future? Considering the fashion blogging world is dominated by heavy hitters like the Sartorialist , Who What Wear and others, how do you set yourself apart?
- JL
- JD: Where do you draw the line between commercial and original fashion news?
- JL
- JD: Aside from advertising, how does POPBEE sustain itself?
- JL
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