Interview: How Value Retail's CEO Makes Outlet Shopping Chic In China
In an interview with Jing Daily, Value Retail CEO Mark Israel discusses why discount luxury shopping is an upscale experience at the company's new Suzhou Village location.
Contents
- What makes Value Retail outlets different from other outlets in China?
- Hearts On Fire is known for employing technology to create a more accessible and contemporary shopping experience. How will technology and social media in particular be incorporated into the overall shopping experience of the Villages?
- Who are the foreign target markets and how will the marketing for non-domestic shoppers differ?
- Is the pricing competitive for these other Asian markets?
- What is the role of technology in customer service?
- Would you say Chinese consumers are more open to such technology?
- There is a big art program in the outlet
- ’
- s marketing. How do you plan to integrate art with sales?
- Value Retail plans to open about six or seven outlets throughout China. Where will they be located?
- Three in four Chinese travelers to the UK visit the original European village, Bicester Village. Chinese shoppers make up a third of its tax-refunded sales for international tourists. How will the China villages affect business in Europe? Will marketing be different for Chinese versus European villages?
- The Shanghai Village will be the only luxury outlet mall located in the Shanghai International Tourism and Resorts Zone. Do you expect to maintain this geographic advantage over competitors?
- Who shops at the villages?
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