Interview: Furla's CEO Weighs in on China's Love For Accessible Luxury
With plans to make China Furla's biggest market within five years, CEO Eraldo Poletto talks to Jing Daily about the brand's appeal with the rising Chinese middle class.
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- Furla has benefited from China’s “accessible luxury” boom. What factors are driving growth in this category even as China’s luxury market slows overall?
- How important is the Chinese traveler market compared to the Chinese domestic market for your brand?
- Your company has been expanding in China with plans to make it your biggest market within five years. Does China’s luxury slowdown pose any challenges to this plan?
- What are the current challenges and opportunities the brand is facing in China?
- How important is Chinese social media as a part of your China marketing strategy?
- We’re currently seeing a rising tide of brands such as Michael Kors, Tory Burch, and other accessible luxury labels in China. How does Furla see itself compared to these affordable luxury brands in terms of competition and brand image perception?
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