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Interview: Frette CEO Hervé Martin on Chinese Millennials and an Untapped Desire for Designer Bedding

At the launch of their flagship Shanghai store, the Frette CEO discusses social media and brand identity in a comparatively younger market for home goods.

Interview: Frette CEO Hervé Martin on Chinese Millennials and an Untapped Desire for Designer Bedding
Frette finds that its Chinese market tends to be younger than its American counterparts. (Courtesy Photo)

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