Interview: French Fashion Legend Maria Luisa Makes Foray Into China
The inimitable fashion doyenne brings her Parisian style expertise to China with a series of new store openings.
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- Why did you decide to open stores in China instead of somewhere like New York or London?
- In addition to your multi-brand stores, you will be opening a number of stores, which will exclusively carry your own brand. Why did you decide to start your own label?
- You also manufacture your own collection entirely in China. Did you have any concerns about the quality?
- Has it been difficult to educate consumers about your concept in China?
- Have you done anything to tweak the concept for China?
- What have been the biggest challenges of entering the Chinese market?
- What do you think about the emergence of Chinese designers in the last few years? Will you be carrying them in your multi-brand stores?
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