Interview: ffiXXed Studios Attracts Opening Ceremony and Lane Crawford from Shenzhen Mountain Base
While ffiXXed remains a globally focused brand, the Shenzhen-based label has amassed a growing Chinese audience that's eager to experiment.
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- What have you been up to since Shanghai Fashion Week?
- The head of Tokyo Fashion Week came to your Shanghai Fashion Week show—what does that mean to you?
- What roles do you each have in your brand and in the process of creating collections?
- How have Chinese consumers reacted to your products? Has your target market been more aimed at China or is it more global?
- What are your future plans for the China market? Do you hope to be in more stores or are you mainly looking outside China?
- What are important factors in building a brand in China?
- FfiXXed is often referenced in articles about "made in China" design and how it's changing China's role in the global fashion scene. What does it mean to you to be a part of this?
- Do you have stockists you hope to work with in the near future?
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