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Interview: Ferragamo’s Fragrance CEO Luciano Bertinelli Follows Scent of China Opportunity

The head of the Italian luxury label's fragrance division talks to Jing Daily about what it takes to make perfume catch on with Chinese consumers.

Interview: Ferragamo’s Fragrance CEO Luciano Bertinelli Follows Scent of China Opportunity
A recent Ferragamo fragrance ad.

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