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- Interview With Lee Tseng And Michael Jordan Of Shanghai's Boxing Cat Brewery
- Boxing Cat Brewery
- Jing Daily (JD): Can you say a little bit about the concept behind Boxing Cat Brewery?
- Lee Tseng (LT)
- JD: What encouraging signs have you seen in the market since 2008, if any?
- LT
- JD: How does your team break down?
- LT
- JD: You mentioned that even Hunan or Sichuan restaurants here are increasingly stocking premium or craft beers. In terms of beer education, what do you feel is clicking here among local drinkers?
- Michael Jordan (MJ)
- LT
- MJ
- LT
- JD: In terms of customer breakdown, do you find your customers are more expats, or are there a good number of locals who come by here regularly?
- LT
- MJ
- LT
- JD: Japan has a thriving craft beer movement, and Japanese craft beer like Hitachino can now even be found in the US. I'm curious how you see yourselves fitting into the idea of having a Chinese craft brewery that has the potential to go global.
- LT
- MJ
- LT
- JD: Going forward, what are some of your broader plans?
- LT
- JD: So to that end, is bottling something that you're thinking of going into?
- MJ
- LT
- JD: I know that some other cities in China, Beijing in particular, are developing some small microbreweries, almost nano-breweries . Do you find that encouraging in terms of the idea of possibly expanding into other cities, or do you feel like you'll do your thing here and let them do their thing there?
- LT
- MJ
- JD: Also, you've got a lot more people here who possibly miss beer from home, or are homebrewers themselves.
- LT
- MJ
- JD: Compared to the typical beer on the market, premium and craft beer is almost like a high-end product here. What are you going to try to communicate that, in terms of promoting your beer, to the local population?
- LT
- Boxing Cat Brewery Stats:
- Production
- Beers
- Materials
- Observations on local palates
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