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Interview: Chinese Tastemaker, Ye Qizheng Of Fashion Trend Digest

Jing Daily recently spoke to the Shanghai-based editor of the influential news site Fashion Trend Digest, Ye Qizheng (叶琪峥) about the current status of China's fashion industry, luxury consumption, and the internationalization of "designed-in-China" fashion labels.

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  1. Ye: China's Fashion Industry Has Only Just Begun
  2. Jing Daily (JD): Can you tell us a little about the current status of China's fashion industry and what you expect to see in the months ahead?
  3. Ye Qizheng (YQZ)
  4. JD: At the recently concluded China International Fashion Week, we saw the latest work by Chinese designers. Among China's emerging designers, is there anyone you are optimistic about in particular? What would you say is the current status of Chinese designers on the global stage?
  5. YQZ
  6. JD: So to raise their status internationally, what kind of homework do Chinese designers need to do?
  7. YQZ
  8. JD: China International Fashion Week in Beijing and Shanghai Fashion Week were held at almost the same time. Can you compare the two? Also, how do they stack up compared to Fashion Week in New York, Paris, Milan, London and other major fashion capitals?
  9. YQZ
  10. JD: In recent years, cross-border partnerships between designers and artists and fashion and luxury brands have become more frequent. What do you think will be the impact of this kind of cross-border partnership on China's art world, fashion industry and luxury market?
  11. YQZ
  12. JD: You've previously
  13. mentioned in articles, as we have, that many luxury brands are focusing on second- and third-tier cities in search of business opportunities after gaining rapid growth in top-tier cities. Compared to first-tier cities, what kind challenges do you think brands need to address in second- and third-tier cities?
  14. YQZ
  15. JD: As fashion gradually progresses from "made-in-China" to "designed-in-China," how do you think China's upstart luxury brands can become more international?
  16. YQZ
  17. JD: In your opinion, are China's luxury consumers more fashion-oriented or luxury-oriented? Do you foresee attitudes towards consumption shifting in the future?
  18. YQZ
  19. JD: Can you say something about the impact of micro-blogs, blogs and social networks on China's fashion industry? How can brands make better use of new media to interact with fashion-hungry netizens?
  20. YQZ
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Published November 09, 2011

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