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Interview: China's Iconic Flying Pigeon Bicycle Hits North America

Jing Daily recently spoke with Bayan Ferzandi and Patrick Conn, part of the Canadian team readying the 61-year-old Chinese bicycle brand Flying Pigeon for its largest North American rollout to date.

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  1. Jing Daily Interview With Bayan Ferzandi And Patrick Conn
  2. Jing Daily (JD): Can you give us a little background about the Flying Pigeon?
  3. Bayan Ferzandi (BF):
  4. Patrick Conn (PC)
  5. JD: What exactly was it about this brand that sparked your interest in bringing it to the North American market?
  6. PC
  7. BF
  8. PC
  9. JD: China has several heritage bicycle brands from the same period as the Flying Pigeon, like Forever (永久) and Phoenix (凤凰). What drew you to Flying Pigeon? Was there something about the brand itself that attracted you to it?
  10. PC
  11. BF
  12. JD: Several “retro” Chinese brands have been revived in recent years, often by Westerners. I’m curious about how you look at the idea of a niche market being formed in North America for retro brands that are distinctly Chinese.
  13. PC
  14. BF
  15. JD: Yeah, we recently spoke with Ben Walters of Ospop who uses the tag line “ Proudly Made in China ”, it’s a similar idea.
  16. PC
  17. BF
  18. JD: Which Flying Pigeon models are you bringing to the North American market, and are you tailoring them to consumer preferences there at all?
  19. BF
  20. PC
  21. JD: Who’s your target market in North America?
  22. PC
  23. BF
  24. JD: What price range are you shooting for, and where will you sell the bikes in North America?
  25. BF
  26. PC
  27. JD: How do you plan to promote the brand? Are you sticking to a fully digital strategy, organizing special events, or planning something else?
  28. PC
  29. BF
  30. JD: So when is the official launch?
  31. BF
  32. JD: Is there anything else about the Flying Pigeon that you’d like Jing Daily readers to know?
  33. PC
  34. Beginning this week, a limited quantity of Flying Pigeons will be available on theflyingpigeon.com/ and at the company's pop-up store in Vancouver. Jing Daily would like to thank Bayan Ferzandi and Patrick Conn for taking the time to speak with us.
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Published July 07, 2011

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