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Who Influences the Influencers? The Chinese Tastemakers You Don't Know

Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China.

Who Influences the Influencers? The Chinese Tastemakers You Don't Know
Luxury brands keep enlisting the same old KOLs, but these lesser-known opinion leaders are the ones really leading new trends in China. Photo courtesy: Social Networking

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