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Hugo Boss Launches WeChat Virtual Shopping Experience

The brand introduced the "Bossbots" for its new WeChat campaign.

CuriosityChina
FashionLaunches
Hugo Boss Launches WeChat Virtual Shopping Experience
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TUMI’s new growth playbook: From travel expertise to lifestyle performance

TUMI’s new growth playbook: From travel expertise to lifestyle performance

For TUMI, expanding the brand’s boundaries is only the first step. The goal is to ensure that every move into new products, occasions and audiences reinforces its core strengths.

FashionStrategy

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