How To Reach China's Young HENRYs Through Social Marketing
China's high-earning urban professionals are ready to travel and spend on luxury—and brands need to be ready to reach them on the platforms where they're most active.
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- Be More Targeted
- Messaging apps are the present and future of 1:1 communication and O2O activities
- Perform database segmentation and offer tailor-made push messaging messages.
- Communicate Less but Communicate Better
- Accept reducing the frequency of advertising and focus on the editorial quality.
- Give more freedom to the user and increase the pull market activities.
- Connect offline retail experience and online day-to-day communication.
- The Next Step: The Rise of Social CRM
- Recommended
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