How to Attract China’s Connected Traveling Shoppers Before, During, and After Their Trips
While brands often only make use of WeChat CRM and other digital tools for customers in China, it's actually when they head abroad that they need it the most.
On this page
- Before Travel
- Best Practice #1: The journey of new brand discovery starts in China, even if your brand is not physically present there.
- Best Practice #2: Ensure the store locator is both accessible and relevant to the Chinese audience.
- During Travel
- Best Practice #3: Taking advantage of WeChat’s advanced features can mean the difference between a sale and no sale.
- Activate online and offline .
- Drive in-store traffic.
- Acquiring customer and prospective customer data and generate insights.
- After Travel
- Best Practice #4: Re-activate and develop loyalty.
- In Conclusion
- This article was originally published on Luxury Society , a Jing Daily content partner.
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