How These 3 Luxury Brands Made Distinct Use of WeChat Mini Programs
By analyzing Longchamp, Dior, and Michael Kors's WeChat mini programs, we gave suggestions on what luxury brands should consider before opening one.
On this page
- 1. Longchamp
- Mini App launch: April 2017
- Number of Mini programs: 2
- Types of Mini program: Personalization, UGC (User-Generated Content)
- Takeaway:
- 2. Dior
- Mini App launch: August 2017
- Number of Mini programs: 2
- Types of Mini program: Beauty E-Commerce, Gift Card
- Takeaway:
- 3. Michael Kors
- Mini App launch: August 2017
- Number of Mini programs: 1
- Type of Mini program: Loyalty program
- Takeaway:
- When creating a mini program, brands should think about:
- Can your mini program add value?
- Can you generate traffic for your mini program?
- Can your mini program build emotional connection with consumers?
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