How The HUB Helps Niche Fashion Brands Break Into China
Jing Daily talks to the co-founder of Hong Kong's first fashion trade show for niche labels about what smaller brands can do to make waves with mainland Chinese shoppers.
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- As Chinese consumers become more sophisticated, we are starting to see a growing demand for niche labels. Yet, market entry remains difficult for small to mid size brands. What major challenges do such brands face in entering the China market?
- What role do multi-brand stores play in promoting smaller brands?
- What is the current state of multi-brand stores in China and why have they been slow to develop?
- What efforts does The HUB make to promote both brands and the multi-brand concept?
- What makes The HUB unique as far as regional fashion trade shows go?
- The HUB takes place at D2 Place in Hong Kong August 27-28. Register to attend free here .
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