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How Mercedes-Benz Won Over Women on Xiaohongshu

Who says cars are mainly for men? They are absolutely not, and Mercedes-Benz has been doing what they can to drive out (excuse the pun) this stereotype. 

How Mercedes-Benz Won Over Women on Xiaohongshu
Mercedes-Benz aims to appeal to female auto buyers with its long-running “She’s Mercedes: campaign. Photo: Courtesy of Mercedes Benz

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