How High-End Brands Leverage Chinese Social Media During Fashion Week
Marketing resource platform ChoZan shows how brands can use WeChat, Weibo, live-streaming, and more to win over Chinese consumers at a critical time in fashion.
On this page
- WeChat: In-Depth Communication
- 1. Well-targeted articles
- 2. Dedicated menu sections for key content
- 3. Mini-podcasts
- Weibo: Mass Broadcasting
- 4. Creating hashtags
- 5. Lucky draw campaigns
- Live-Streaming: Catering to the Fan Economy
- 7. Exclusive broadcasts
- 8. Cooperation with celebrities and KOLs
- 9. See now, buy now
- Conclusion
- Ashley Galina Dudarenok - Head of ChoZan
- Susie Hu - Head of Operations ChoZan
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