Skip to content

How Has China's Microblogging Boom Changed Crisis Management?

CIC and Ogilvy Public Relations recently joined forces for the “2012 Crisis Management in the Microblog Era” white paper, an analysis of 50 Chinese brand crises that unfolded online last year.

How Has China's Microblogging Boom Changed Crisis Management?
Cadillac has effectively used Sina Weibo for customer service in China

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login