How Far Can D2C Unicorn Perfect Diary Go with New Capital?
Three-year-old C-Beauty brand Perfect Diary has secured 100 million in the latest round. How far can this infusion of capital stretch the brand's reach?
Perfect Diary is famous for accessible price points and effective social marketing. Photo: New ambassador Theo Luo on Perfect Diary's Weibo
Perfect Diary is famous for accessible price points and effective social marketing. Photo: New ambassador Theo Luo on Perfect Diary's Weibo