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How Did Chinese Consumers React to Raf Simons Joining Prada

Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China.

How Did Chinese Consumers React to Raf Simons Joining Prada
The news immediately sparked waves of discussions in China, which were overwhelmingly positive. Photo: courtesy of Prada.

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