How COVID-19 Reshaped This Part of China’s Influencer Economy
Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic?
“MCNs can no longer just make up the number with a KOL who’s under-trained or just looks pretty because brands are placing higher standards on content,” said Kira, a blogger and an MCN-owner. Photo: Shutterstock, Rhunn, Ray's Weibo
“MCNs can no longer just make up the number with a KOL who’s under-trained or just looks pretty because brands are placing higher standards on content,” said Kira, a blogger and an MCN-owner. Photo: Shutterstock, Rhunn, Ray's Weibo