How COVID-19 Changed The KOL Industry In 2020
In 2020, COVID-19 disrupted the dynamics between KOLs, brands, and customers. Now, the role of KOLs is drastically shifting in China.
On this page
- Launchmetrics moves into China with PARKLU acquisition
- Brands tap into the livestream trend but struggle finding the right hosts
- Sales associates become luxury KOLs during the lockdown
- Celebrity endorsements are drastically changing in China
- The dark side of China’s idol economy emerges
- Brands struggled to connect with China during the fall fashion week season
- Recommended
- Dig Deeper