How Can Brands Target China’s Booming Wedding Industry?
In China, the past five years has seen the wedding industry revenue grow at an exuberant rate. What can luxury brands do to get their slice of the pie?
Bride Vivian Bao in her Pronovias dress purchased from Brides do Good. Photo: Courtesy of Vivian Bao
Bride Vivian Bao in her Pronovias dress purchased from Brides do Good. Photo: Courtesy of Vivian Bao