How Can Brands Determine Digital Marketing ROI In China?

    As ad budgets increasingly shift online in China, digital marketing agencies must strive to keep up with the latest technology in calculating success rates for clients.
    Jing Daily
    Jing DailyAuthor
      Published   in Retail

    “If you look at the mature markets, where digital advertising has been around for maybe a decade-plus,” such as the UK, United States, and Europe, says Arnold, “they are demanding now for a cost-per-human impression and a true attribution of the marketing.” However, because China is “more immature,” clients are “less demanding,” but this will change soon, he says. Watch the video above for the full segment.

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