How Brands Must Change For A New World Order
There will always be disruption, no matter the crisis. But the COVID-19 crisis will birth some specific changes that brands must be ready for.
Olivier Rousteing, the creative director of Balmain, is a pioneer in utilizing Instagram as a marketing platform thus creating an entire tribe, community, conversation, engagement, and campaign with his hashtag, #BalmainArmy. Photo: Shutterstock
Olivier Rousteing, the creative director of Balmain, is a pioneer in utilizing Instagram as a marketing platform thus creating an entire tribe, community, conversation, engagement, and campaign with his hashtag, #BalmainArmy. Photo: Shutterstock