How Brands Can Leverage Celebrity Endorsements In China

    This week's "Thoughtful China" interviews several experts on branding with celebrities in the China market, as well as Arrow star Stephen Amell on his firsthand experience in the country.
    Jing Daily
    Jing DailyAuthor
      Published   in Retail

    Celebrity endorsements in China can hold both risks and rewards. This week’s "Thoughtful China" interviews Adam Roseman, Andrew Collins, Elan Shou, Kevin Lee and Sirius Wang on the best strategies for using famous brand ambassadors. In addition, the video embedded above features a talk with Arrow star Stephen Amell on his experience with promotions in China, his new Weibo and WeChat accounts, his wine business, and more.

    Discover more
    Daily BriefAnalysis, news, and insights delivered to your inbox.