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Brands Turn to Pop-ups Amid Volatile Hong Kong Retail Sales

In reaction to the still high retail rents and unpredictable nature of the retail market, luxury brands flock to opening pop-up shops in the hope to deliver unique experiences to Chinese tourists and local shoppers.   

Brands Turn to Pop-ups Amid Volatile Hong Kong Retail Sales
In reaction to high rents and unpredictable demand, many luxury brands are experimenting with pop-up shops they hope can deliver unique experiences to both Mainland Chinese tourists and local shoppers. Photo: Prada pop-up shop Prada Silver Line in HK

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