Hospitality Giant Hilton Ramps up Luxury Portfolio in China and Beyond
We talked to Daniel Welk, VP of operations, luxury, and lifestyle of Hilton APAC, to understand how the company plans to expand its luxury offerings for Chinese travelers.
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- China’s luxury travel market, both national and outbound, has been booming. How is Hilton affected?
- How are travelers, Chinese or otherwise, defining luxury these days?
- What is the company’s overall goal in China versus the APAC market, for both the Waldorf and Conrad brands?
- You are about to open several new locations in Southeast Asia, like Bangkok and Bali. These places also happen to be popular destinations among Chinese travelers. How do you plan to attract this group?
- What’s your digital marketing strategy in China for Waldorf and Conrad?
- Have you formed any collaborations or partnerships with big local players?
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