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'Hey, What's Up?' Hollister Opening Brings SoCal Style to Beijing

As U.S. suburban staple Hollister expands into China with a focus on 20-something urban professionals, Jing Daily was on the scene of the brand's Beijing opening to get a glimpse of its California-heritage-heavy promotional strategies.

'Hey, What's Up?' Hollister Opening Brings SoCal Style to Beijing

Published July 03, 2013

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