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Has Livestream Selling Peaked in China?

The total turnover and gross merchandise value of the top Chinese livestreamers plunged in July. What’s it mean for the future of livestream selling?

Has Livestream Selling Peaked in China?
Livestream hosts who can earn consumers’ confidence and drive engagement, like Li Jiaqi, can negotiate the best deals with brands to pump up viewership and sales of livestream. Photo: Courtesy of Li Jiaqi.

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