Harrods’ Beauty Director on Innovation and Savvy Chinese Shoppers
Jing Daily talks with Harrods’ Director of Home and Beauty, Annalise Fard, on how stores like Harrods can stay exciting for the modern Chinese consumer.
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- What are the most important considerations for a traditional retail store in an e-commerce age?
- How has the new Harrods Beauty Hall been inspired by Asian beauty trends?
- And are you targeting the growing trend for male beauty and makeup too?
- How does Harrods’ unique British heritage appeal to Chinese consumers?
- What are some of the in-store experiences Chinese consumers have been enjoying?
- How is the Beauty Hall hoping to reach its high-end Chinese consumers?
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